Product search is merely another box to tick on the UX checklist for Desertcart. Companies who don’t use the site search to its full potential are missing out, especially when the acquisition is more difficult than ever and consumer demands are higher than ever.
Site search products may be a crucial business tool for increasing sales, conversions, and overall user satisfaction. All of this, however, is contingent on wisely arranging your site’s search. Desertcart has turned its search into a competitive advantage by carefully examining its e-commerce site search strategy and adopting key site search best practices.
The Significance of Site Search
How important is site search? While less than ten percent of consumers search on some sites, such as Desertcart, these searchers contribute to almost 40 percent of total income. Despite this, many e-commerce websites neglect to invest in search engine optimization.
These sites are losing out on significant site search features and revenue from the most searched products, such as:
- A/B testing is used to guarantee that the findings are as relevant as possible.
- Efforts to make mobile searching more convenient
- Advanced merchandising capabilities
- Businesses may use valuable analytics data to better understand their consumers and improve their performance.
- Providing users with more information about content, services, or goods
- Increased conversions
- The bounce rate has decreased.
- User experiences have improved.
- Connecting clients to their needs in a timely and appropriate manner
Content and product discovery are further aided by site search tools such as sponsored banners, recommended goods, building product search, filters, and facets. This allows consumers to interact with previously unseen items and content on your site, resulting in an unmatched experience that keeps them coming back.
How to Improve the Searchability of Your E-commerce Site
You’re missing out on money and potential clients if your site is encumbered with a simple e-commerce site search. Desertcart’s ecommerce site search best practices may significantly improve the design of your site search.
1. Customize the Outcomes
Customers are becoming increasingly accustomed to tailored search results throughout the web as Google gets more personalized and gets hold of the most searched products online shopping. While Google analyses data such as prior search history and geography, e-commerce sites can customize results based on a user’s online behavior and include the user’s profile into the ranking approach. This enables businesses to give more relevant and contextual search results based on client demands and preferences.
Customers are more likely to look for and find a selection of items that are most relevant to them when you dynamically influence what they see. What’s the ultimate result? Revenue, conversions, average cart size, and client buy frequency all increased.
2. Make Use of a Search Interface That is Federated
Visitors may see items and content from all around the site using a federated search tool, which is one of the most straightforward and smooth methods to do so. Federated searches may bring together material from a variety of sources, including blogs, resources sites, videos, tutorials, and goods, on a single results page. The page’s results might be prioritized based on their significance and relevance to the user’s initial inquiry. This is an excellent approach for customers to become familiar with your site’s many services without having to trawl through your sitemap or subdomains.
3. Make the Most of your Breadcrumbs
Users may utilize breadcrumbs to go to the product they’re looking for without having to completely restart their product search ecommerce. Users can modify the granularity of their searches using a visual hierarchy of categories, for example.
4. Make Use of Autocomplete
Smart autocomplete, often known as query recommendations, is a very useful user interface feature. When a user types a query, a drop-down menu of more popular and/or particular query predictions appears. This can offer several advantages, including:
- Customers will get outcomes faster and with less trial and error.
- Assisting the user in fine-tuning their inquiry, particularly for lengthier, more detailed questions or if the consumer is experimenting with keywords This is critical on mobile devices because users’ attention spans are considerably shorter.
- For the consumer, this means less typing.
Autocomplete may give a “conversational” experience if the search engine is responsive and relevant. When a user writes a question, it’s as if they’re having a conversation with the search bar, which helps the search engine figure out how to offer the most relevant results. To be effective, these predictions must be tolerant of typos and grammatical faults to get the best results.
5. Filter the Outcomes
It’s critical to provide users the option of filtering products related searches to discover the material or items they’re looking for quickly. This may be accomplished by using filters and facets to limit down results by size, price, color, brand, and other factors.
Another feature that might help consumers discover what they need faster is automatic filtering. It automatically eliminates probable results when the user searches based on specific indicators in the user’s query. Instead of conducting basic text matching, this provides for a better match of a user’s purpose by breaking down and understanding the semantics of their searches. For example, if a user searches for “red toaster,” the system should show results that best fit the description, not merely things that contain the word “red.”
6. Make Improvements to the Outcome
Finally, your e-commerce search platform should adapt to the demands of both the business and the customers dynamically. A strong e-commerce site search platform may provide several features to help with optimizations to get hold of search trending products, such as:
Merchandising Tools for E-commerce
Merchandising is just as crucial in an online business as it is in a physical store. You may lead clients through the buyer’s journey and improve your online sales and/or conversion rate by improving how goods are displayed and recommended to them.
Site Search Analytics
Customers provide significant business data for your site every time they connect with their search. Analyzing search data on your website may help you uncover popular items, underperforming products, and gaps where consumers are seeking something you don’t have. A new product search data also discloses “no results” queries, providing you the opportunity to fill in the blanks with relevant items and information.